In This Section
Conference HandoutsKeynote Speech
Guy Kawasaki: The Art of InnovationSpecial Sessions
Chief Advancement OfficersMaster Classes
Alumni Relations Development - Campaign Strategies Advancement Services - You and Your Team Communications - Media TrainingPre-Conference Sessions
New Advancement Professionals Emerging LeadersTrack Sessions
Alumni Relations Development Communications Advancement Services Community Colleges Independent Schools Professional InterestCommunications
Sunday, November 15 - 1:30-2:45pm
Your Institution's "Bragger-In-Chief": Speech Writing for the President or Chancellor
The president or chancellor of your institution is your most high-profile spokesperson, and his or her words carry more weight than anyone's on campus. A great presidential speaker can advance an institution on the weight of words; a poorly-spoken, underprepared president can become known as simply a terrible speaker. Help your president inspire audiences with on-message, well-crafted, and well-delivered remarks that advance your institution—all the while enhancing his or her public image.
Paul G. Allvin, Associate Vice President, University Relations, University of Arizona (UA)
Paul Allvin is associate vice president for university relations at UA. He has been chief speechwriter for CEOs, former Arizona Gov. Janet Napolitano, and now UA President Robert Shelton. Speeches Allvin created for Napolitano have appeared in "Vital Speeches of the Day" and have resulted in a first-place award in the 2003 National Association of Government Communicators competition.
Sunday, November 15 - 5:00-6:15pm
Now That Facebook and Twitter Aren't Enough: Integrating Social Media into Your Advancement Toolkit
Are Facebook and Twitter really old hat? Yes--in the sense that it's time for institutions to integrate these and other social media and social networking tools into awareness, fundraising, and other types of campaigns. Today's busy and sophisticated consumers (i. e., your constituents, alumni and prospects) respond better when you use multiple channels, especially when you do it with some imagination and flair. In this session, we'll examine successful examples of campaigns that integrate Twitter, LinkedIn, Facebook, Flickr, YouTube, and other Web 2.0 tools with print and other media. We'll explore the characteristics of effective, multiple-channel campaigns and inspire you to create your own.
Michael Stoner
In his 30 years as a communicator and consultant, Michael Stoner has served more than 225 education institutions, nonprofits, and businesses on four continents, and is recognized as an authority on how institutions can use the Internet and the web to communicate more effectively. Since mStoner's founding, the firm has become the best-recognized and most-experienced communications firm working on web communications and marketing strategies for education–including earning a CASE Crystal Apple in 2003.
Monday, November 16 - 9:00-10:15am
Integrating the Online Channel into Your Existing Fundraising Strategy
Development programs can no longer compete if they’re functioning in silos. Due to the innovative nature of the Internet, annual giving programs have been given new life through expanded reach, focused messaging, and efficient communication. This session provides strategic solutions for moving your program into the future of integrated development.
Bill Paulk, Regional Director of Development, West Coast, Pursuant
Bill has been the West Coast Regional Director of Development with Pursuant since December 2007. Prior to joining Pursuant, he worked in publishing and financial services. He is a graduate of the University of Texas, Austin. He has been happily married over 11 years, and has two wonderful little girls, Olivia and Sophie. Bill is especially interested in social media and how non-profits can benefit from engaging in it.
Kimberly Truhler, Assistant Director of Communications, UCLA Fund, UCLA
Kimberly has worked at UCLA since 2005, spending most of that time in development as the Assistant Director of Communications for the UCLA Fund. Prior to joining UCLA, she taught at Santa Monica College and still enjoys living in the area, largely for its access to both the mountains and the ocean. Her excitement in online communications started on the academic side of education, and now sees its impact in an integrated and strategic approach to solicitation as well.
Monday, November 16 - 10:45am-12:00pm
Strike it Green!
Reducing carbon footprints and increasing environmental awareness and response is a primary focus of our world today. As nonprofit leaders accountable to our various constituencies, we must be equally vigilant, active, and vocal about how our campus communities are contributing to this global campaign In this panel discussion, we will explore what three institutions are doing right now to raise more money, communicate using more environmentally friendly options, and get the good news out about related “campus greening” efforts.
Adrienne D. Capps, Senior Director of Development, University of California, Davis
Adrienne D. Capps has spent her career committed to the nonprofit sector serving as a professional fundraiser. She has raised nearly $20 million for a variety of causes, including at-risk youth, mental health, and higher education in VA, NY and CA. A CFRE since 2004, Adrienne has published several articles in Advancing Philanthropy, the most recent of which is "Gastronomy and Giving." She is an editor on the book, Greening Your Nonprofit: The Green Nonprofits Handbook, and authored the chapter on green fundraising. She also authored a chapter on managing fundraising and building communities online in P2PFundraising: Nonprofit Internet Management Strategies, Tools and Trade Secrets. Adrienne is a member of CASE as well as AFP, where she served on the Board of the Greater New York Chapter. She serves as Treasurer of S.W.i.S.H, a gay-straight alliance, and holds a B.S. in Business Administration, with honors, and B.A. in Leadership Studies from the University of Richmond, a Certificate in Fundraising Administration from New York University and an M.B.A. in Financial Management, with honors, from Pace University in New York City.
Maureen Keefe, Assistant Vice President of Marketing And Advancement, Dominican University
Matt Matsuoka, web director for Marketing and Communications at the University of California, Berkeley, leads the team that manages many websites including the university's online giving system, campaign site, international relations and senior resource sites and UC Berkeley's online community, @cal. He has been in higher education advancement since 2001 as a senior graphic designer and web developer for California State University, East Bay.
Monday, November 16 - 2:00-3:15pm
Zen and the Art of Brand Maintenance
This session will focus on the relationship between marketing and branding, and how a brand can be defined and then used to enhance the position of an institution in its marketplace.
Ron Stephany, Retired Vice President for University Relations, University of Redlands
Monday, November 16 - 3:45-5:00pm
Celebrating 60: University of San Diego's Strategic Partnership Marketing Plan
In 2009, the University of San Diego (USD) celebrated the 60th anniversary of its founding, applauding its achievements of the past and heralding its most promising goals for the future. In this session, the chair of the 60th Annivesary Committee will lead discuss the USD case study, a yearlong comprehensive partnership and marketing campaign that created mass awareness, promoted excitement, and generated incremental revenue.
Coreen G. Petti, Assistant Vice President, Marketing and Strategic Partnerships, University of San Diego
Coreen Petti is the Assistant Vice President of Marketing and Strategic Partnerships. Petti is an experienced strategic marketer and corporate fundraiser with over two decades of developing high profile, promotionally-oriented programs resulting in increased awareness and net revenue returns in both higher education and the for-profit sector. Petti served as Manager of National Promotions and Corporate Sponsorships for the Anheuser-Busch Theme Parks (Sea World and Busch Gardens) prior to USD.
Tuesday, November 17 - 10:45am-12:00pm
SESSION TBD
Mary Keegan, Executive Director, Marketing and Communications, University of California, Berkeley