In This Section
Conference HandoutsKeynote Speech
Guy Kawasaki: The Art of InnovationSpecial Sessions
Chief Advancement OfficersMaster Classes
Alumni Relations Development - Campaign Strategies Advancement Services - You and Your Team Communications - Media TrainingPre-Conference Sessions
New Advancement Professionals Emerging LeadersTrack Sessions
Alumni Relations Development Communications Advancement Services Community Colleges Independent Schools Professional InterestCommunity Colleges
Sunday, November 15 - 5:00-6:15pm
Emerging Topics in Community College Advancement Work
Taking a critical look at hot topics in the industry, as well as a few on the horizon, this open Q&A session will encompass topics facing communiy college colleagues. Start your conference knowing what you need to learn.
Cid Pinedo, Executive Assistant to the Superintendent/President, Chaffey College
Ciriaco “Cid” Pinedo is executive assistant to the superintendent/president for the Chaffey Community College District. Cid manages the district’s $230 million bond program; all aspects of governmental relations, foundation, and alumni affairs; and provides leadership on numerous key projects on behalf of the superintendent/president. Prior to joining Chaffey College, he served as director of corporate relations at the University of La Verne. Cid completed a bachelor’s degree in philosophy at St. John’s Seminary and is completing his doctorate in organizational leadership at the University of La Verne. He is active in the community serving as past chairman of the board for the Ontario Chamber of Commerce and is on the board of the San Gabriel Children’s Center. Cid also served on the board of directors for CASE, District VII. In 2005, he was appointed to the City of La Verne Planning Commission and in 2009 was elected chair by his peers.
Newcomer, Intermediate, Advanced
Monday, November 16 - 9:00-10:15am
"In-Reach"- Engaging Faculty, Staff, and Administration in Support of the Annual Fund
Highlighting "In-Reach" activities to maximize faculty, staff, and administrative participation in annual fund development is the focus of this session. Presenter Kenneth Cooper will briefly summarize key areas of organizational structure that foster campus-wide annual fund participation before more deeply exploring specific ways to engage colleagues, demonstrating best practices. In addition, Cooper will also discuss engagement efforts he found to be less than successful and why they didn't work for his campus community.
Kenneth Cooper, Director of College Advancment, Cosumnes River College
Kenneth Cooper has served as the Director of College Advancement and Executive Director of the Foundation at Cosumnes River College for three years. A member of the Board of Directors of the Network of California Community College Foundations and the Cosumnes Legacy Foundation, Cooper brings a wealth of experience in working and collaborating with public agencies, private companies, non-profit groups and developing resources in support of student success.
Newcomers, Intermediate
Monday, November 16 - 10:45am-12:00pm
Keeping the Focus on Planned Giving
This workshop will propose ideas and concepts to market and maintain a strong focus on recognition with donors and prospects through a variety of vehicles. Participants will receive information that can be implemented immediately to manage and market planned giving prospects. A panel of presenters will share examples of successful planned giving strategies and discuss the importance of “marketing with passion”.
Richard Morley, Executive Director, Foundation CFRE, CSPG, Mt. San Antonio College Foundation
Richard H. Morley is a professional with expertise in nonprofit strategy, development, major gifts and planned giving. He has worked in the nonprofit sector for 10 years and has been on the leading edge of using Web 2.0 tools for donor and alumni development and social networking. Currently, Mr. Morley serves as the Executive Director for the Mt. San Antonio College Foundation. Previously, Morley was Director of Corporate and Foundation Relations for the Council for Adult and Experiential Learning (CAEL),, an $18 million adult learning/welfare to work agency in Chicago that provides consulting services to community colleges nationwide.He also served as Director of Development and Communications for the largest nonprofit health care provider in Orange County, where he successfully raised over $2 million each year.
June Stephens, CFRE, Executive Director of Advancement, Cuesta College
June Stephens has more than 30 years’ experience in resource development, as well as public relations and marketing, with 24 years of experience with the California Community College system. She has a successful track record in fundraising millions of dollars for education , as well as in the development of extensive marketing plans and award-winning advertising campaigns.
David Cunningham, Director of Planned Giving, Assistant Vice President for Advancement, University of San Francisco (USF)
A 15-year veteran with USF, David Cunningham, CFRE, is a frequent speaker on planned giving topics, such as "E-marketing Planned Giving Programs", "An Assessment of a Planned Giving Marketing Program", and "Beginning and Continuing Conversations with Planned Gift Prospects". His career in fundraising spans 30 years; in that time he has been a grant writer, a director of development, a capital campaign consultant, and a partner in a planned giving consulting firm.
Newcomers, Intermediate.
Monday, November 16 - 2:00-3:15pm
CEO’s Fundraising Workshop
The CEO’s Fundraising Workshop is essential for leaders determined to remain ahead of the curve in developing dynamic and successful fundraising campaigns on your campus in this era of financial uncertainty. This session will give CEOs, presidents, administrators, and support staff practical tools to establish and/or enhance your college’s fundraising program. Techniques are based on tried-and-true concepts from successful campaigns. A panel of presenters will also show you how administration and support staff play a pivotal role in creating successful resource development plans.
Michael S. Brophy, Ph.D., M.F.A., President, Marymount College
Michael Brophy is the sixth president of Marymount College. Prior to assuming this role in 2006, Brophy served as Campus Executive Officer and Dean of the University of Wisconsin-Baraboo/Sauk County; Dean of Students & Associate Provost at Long Island University-Southampton (New York); Dean of Enrollment Management at the State University of New York College of Technology at Canton; and Director of Enrollment Management at The Sage Colleges (New York). As a Noel-Levitz enrollment management consultant, he worked with the Kentucky, Indiana, and Louisiana community and technical college systems, leading successful academic, enrollment management, fundraising, and student life programs, producing enrollment increases at The Sage Colleges, Long Island University, and the State University of New York, and new academic, cultural, and campus facility programs at the University of Wisconsin.
Brice W. Harris, Ph.D., Chancellor, Los Rios Community College District
As Chancellor, Brice W. Harris oversees the Los Rios Community College District in Sacramento, one of the largest multi-college districts in America and enrolling nearly 90,000 students each semester. Prior to his appointment as Chancellor, Harris was President of Fresno City College in Fresno, and a faculty member and Vice Chancellor in the Kansas City, Missouri community college system. Harris is past president of the Board of the California Community College Chief Executive Officers, and chaired the Task Force on Leadership in California community colleges and the Task Force on Global and International Education.
Newcomers, Intermediate
Monday, November 16 - 3:45-5:00pm
Strengthening Your Alumni Program
Looking at various methodologies and available tools and strategies, this session will explore how to find and engage alumni, plan and execute successful activities, and how to moblize your institution’s faculty to locate and recruit alumni. Planned discussion will also cover establishing an Alumni Hall of Fame and Hall of Champions.
Ginny Baxter, Foundation Executive Director, Long Beach City College (LBCC)
Over the last several years, Ginny Baxter has raised more than $30 million for Long Beach City College and, in 1991, received the first Network of California Community College Foundations Excellence in Development Award. She has supervised the LBCC Alumni Association since 1983, and when budget cuts resulted in the layoff of the alumni director, Dr. Baxter and her administrative assistant, Lois Schneider, successfully took over the reigns and created new ways of reaching out to alumni through Facebook and e-mail.
Running a Small Advancement Services Shop
With an increased focus on fundraising at institutions across the country, the role of Advancement Services is increasingly in the spotlight. As a service unit to Advancement, the institution, and external constituents, Advancement Services has a multitude of legal, technical, and procedural duties and standards to uphold on a daily basis. This session will look at the advantages, challenges, and best practices that smaller Advancement Services/Operations units have serving campus and external constituents. Topics to be covered include business process management, personnel management, IT, and customer service.
Robyn M. Hafer, Interim Director of Advancement Operations, California State University, Chico (CSU Chico)
Robyn began her career in Advancement at CSU Chico, as the Assistant to the Vice President for University Advancement. In August 2007, she was appointed Interim Director of Advancement Operations after the division reorganized and the unit was created. In addition to overseeing the traditional Advancement Services of gift and pledge processing, IT, and database management, she manages the division budget and HR functions and serves as a lead for division strategic planning initiatives.
Tuesday, November 17 - 10:45am-12:00pm
Long Beach College Promise
This session will examine the successful "Long Beach College Promise," an effort undertaken by administration of Long Beach City College (LBCC) to provide a free first semester to every Long Beach-area high school graduate, beginning in 2011. Marketing materials and strategies used to promote donations and good public relations in the community will be shared with participants, and the LBCC President will share his strategy in bringing together the Superintendent of Long Beach Unified School District and President of California State University, Long Beach. Discussion will include the 15-month, volunteer capital campaign, targeted to raise $5 million but which ultimately raised $6.2 million.
Eloy Ortiz Oakley, Superintendent-President, Long Beach City College
Eloy Ortiz Oakley was appointed Superintendent-President of the Long Beach Community College District after four years as LBCC's Assistant Superintendent/Executive Vice President of Administrative Services, in which he undertook supervision of the Measure E Bond construction project on both campuses and oversaw the finances and operations of the college. Before joining LBCC in 2002, he was the Vice President, College Services at Oxnard College; Assistant Vice President, Property & Casualty Division of Keenan & Associates; and the Manager, Risk Services at Coast Community College District. Oakley was also an adjunct faculty member teaching in and coordinating the Environmental Technology Certificate Program at Golden West College.
Chi Chung Keung, Executive Director, Public Affairs and Marketing, Long Beach City College
Chi-Chung Keung has over 20 years of experience in marketing, advertising and public relations in higher education, corporate and non-profit environments, appointed to his current post in 2005. Prior to LBCC, Keung served as Director of Marketing and Public Relations for Cerritos College, and Director of University Relations and the Director of Parent and Public Relations at Biola University.
Ginny Baxter,,Foundation Executive Director, Long Beach City College
38 years ago Ginny Baxter began her career at LBCC teaching U.S. history. In 1983 she was asked to take over the reins of the LBCC Foundation, which at that time, had assets of $500,000 with $50,000 being raised annually. Over the last 25 years, Baxter has increased the foundation’s assets to over $9 million, and last year raised almost $2 million for student scholarships, departmental grants, and campus beautification and construction—including being part of the team that successfully completed the recent “Long Beach Promise” campaign. Baxter holds both a bachelor’s and master’s degree from Occidental.
Intermediate