In This Section
Conference HandoutsKeynote Speech
Guy Kawasaki: The Art of InnovationSpecial Sessions
Chief Advancement OfficersMaster Classes
Alumni Relations Development - Campaign Strategies Advancement Services - You and Your Team Communications - Media TrainingPre-Conference Sessions
New Advancement Professionals Emerging LeadersTrack Sessions
Alumni Relations Development Communications Advancement Services Community Colleges Independent Schools Professional InterestMaster Class Sessions
Tuesday, November 17, 12:30-3:30pm
Communications - Media Training
Join television veteran Carol Ivy for a master class that focuses on best practices for working with print and broadcast media, with a segment of the session dedicated to on camera media training. Attendees will learn interviewing techniques, message management and tips for communicating effectively with reporters, as well as view examples of the good, the bad and the successful. Ivy will also lead small group discussions, and guide group-selected spokespeople through on-camera training with immediate playback and positive critique.Carol Ivy Owner, "Up Your Image" media consulting,
Carol Ivy has more than 30 years' experience as a journalist; for most of those years, she was an on-air correspondent for ABC News and the ABC owned-and-operated station, KGO-TV, in San Francisco. She has been professionally recognized with the Radio and Television News Directors' Edward R. Murrow award; the George Foster Peabody award; and the J.C. Penney Missouri award for team coverage of "The Quake of '89." She has served as media advisor to the National Center for State Courts and the American Association of State Colleges and Universities, both in Washington, D.C., as well as the United States Department of Justice.
Ivy has taught Mass Communications at the University of San Francisco and has been a guest lecturer at the Annenberg School of Communication at the University of Southern California. She holds a bachelor's degree from California State University, Long Beach and currently owns a media consulting business, "Up Your Image," in San Francisco.